Below are various print projects that I created while at HelloTech. Print was a brand new marketing effort for HelloTech so all the materials below are first-time efforts. All materials below were designed by me.
PROPERTY MANAGER FLYERS
This flyer was created for property managers to hand out to their new residents. With a brief introduction and special move-in deals, we hoped this flyer would convince new residents to try out HelloTech. Our long-term goal is to become their go-to call whenever they need tech setup or support. We created custom coupons for each property manager so that each flyer would feel unique to that space.
NEW HOMEOWNER POSTCARDS
This postcard was created to be sent out to soon-to-be moving families. With their big move and a new home in mind, we wanted to appeal to this need by offering three months free of our premium home technology membership. The idea was that if we reached out at the beginning of their move, we could begin to build that brand loyalty, and they could potentially hold onto it or use us for future home tech requests.
DOOR HANGERS FOR GENERAL SERVICES
As a company that targets service in the home, we created general door hangers to create brand awareness. These were distributed across Arizona, Phoenix, and Texas.
INSTALLATION GUIDES
These installation guides need to be created for our technicians to be trained in installing and understanding the device before they begin service in peoples homes. I am the primary designer of these guides and have created several during my time at HelloTech. They feature detailed instructions, materials, and support services for trainees to get the help they need while learning this material.
TECH LEAVE-BEHIND BROCHURE
We decided to create materials that our technicians can leave behind at the house they just serviced. We hoped this would encourage a second-time purchase or installation from the customer. The leave-behinds feature discounts and a technician-specific QR code that links to the profile of the tech, an incentive for these technicians actually to leave these behind. It also features a more holistic, big-picture idea of what our company does. By communicating in this way, we hoped our customers would be able to visually identify with the home and the features we pointed out within it. We hoped this would help them understand us as more of a go-to whole home servicer- rather than a one-off place to purchase an occasional service or product.
